“The basis for all human relationships and where we derive our greatest strength and power, trust is single-handedly the most powerful source of positive energy and, once in place, unlocks a freedom and peace to explore.”
― Angela Ahrendts
“Think of energy almost like emotional electricity. It has a powerful way of uniting ordinary people, their connected spirit, to do extraordinary things.”
― Angela Ahrendts
“An influencer, to me, is someone who shares their journey – the ups and downs – and their approach to their craft or the spark that ignites a new interest allowing people to do more and go further.”
― Angela Ahrendts
“I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.”
― Angela Ahrendts
“Unless I can come in in the morning and smile, walk in the lobby and say, ‘Good morning!’ – if I am stressed – I am not going to do a good job. Everybody is watching us. They are feeding off of our energy.”
― Angela Ahrendts
“It is not about gender, it is about experience, leadership, and vision.”
― Angela Ahrendts
“Store windows are like landing pages on the website.”
― Angela Ahrendts
“It’s no longer possible to think of the physical and digital as two different worlds.”
― Angela Ahrendts
“You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.”
― Angela Ahrendts
“We’re building a lifelong relationship with people, and every great relationship has to be built on trust.”
― Angela Ahrendts
“Don’t stop. Don’t slow down. Keep focused.”
― Angela Ahrendts
“Ask questions; don’t make assumptions.”
― Angela Ahrendts
“We always said if we were going to target a millennial consumer, then we had to do it in their mother tongue, which is digital.”
― Angela Ahrendts
“I work through teams. It’s the only way I know how to work.”
― Angela Ahrendts
“I have learned to listen and to hone my instincts to be perceptive and be receptive to change, to constantly live in ambiguity.”
― Angela Ahrendts
“The sign of a great leader is knowing what you know and knowing what you don’t know.”
― Angela Ahrendts
“There’s seven billion people on the planet. It’s not about you.”
― Angela Ahrendts
“Everyone talks about building a relationship with your customer. I think you build one with your employees first.”
― Angela Ahrendts
“I think that the larger and more complex the business gets, I have to listen twice as much as I speak.”
― Angela Ahrendts
“I’m nearly always at home at the weekends; that’s important for every working woman today, not just me. I don’t encourage people to come in at the weekend and work; I encourage people to go home and create great families.”
― Angela Ahrendts
“Great brands and great businesses have to be great storytellers, too. We have to tell stories – emotive, compelling stories – and even more so because we’re nonfiction.”
― Angela Ahrendts
“Intuition is the wisdom formed by feeling and instinct – a gift of knowing without reasoning… Belief is ignited by hope and supported by facts and evidence – it builds alignment and creates confidence. Belief is what sets energy in motion and creates the success that breeds more success.”
― Angela Ahrendts
“I think if I’m guilty of anything, I’m guilty of always being incredibly focused on the task at hand. So wherever I’ve worked, I’ve just always tried to do my best, achieve my best, build a great team around me.”
― Angela Ahrendts
“The main objective – our soul is our people. And our job is to enrich their lives, change the world. And so I think that’s the bigger pressure you put on yourself.”
― Angela Ahrendts
“From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.”
― Angela Ahrendts
“I don’t think malls are going to go away. People still need somewhere to go, but they do have to evolve.”
― Angela Ahrendts
“I know it might sound weird, but empathy is one of the greatest creators of energy. It’s counterintuitive because it’s selfless.”
― Angela Ahrendts
“Work has never really been work for me. It’s been a natural extension of my life.”
― Angela Ahrendts
“The purer our message, the more compelling it is to consumers.”
― Angela Ahrendts
“At their core, an influencer creates an empowering human connection.”
― Angela Ahrendts
“Remember – the universal language is not texted, emailed, or spoken. It is felt.”
― Angela Ahrendts
“The thing is, I don’t want to be sold to when I walk into a store. I want to be welcomed.”
― Angela Ahrendts
“Computers and smart devices are among the greatest intellectual gifts ever created for man but, if not balanced with human contact, may offer little to develop one’s heart.”
― Angela Ahrendts
“’Balance’ is a really big word for me.”
― Angela Ahrendts
“In China, you’ve got six people buying for one child. But the thing is, you’ve got the largest rising upper-middle class in the world.”
― Angela Ahrendts
“You have to realise that I am the third out of six children, and I am raised with very strong core values and a very strong upbringing. I always put myself in other people’s shoes.”
― Angela Ahrendts
“Forget luxury; as a great company you have to keep evolving.”
― Angela Ahrendts
“It is one of the most important parts of my job, showing that you can’t do it all.”
― Angela Ahrendts
“I don’t want to be a great chief executive without being a great mum and a great wife.”
― Angela Ahrendts
“I hadn’t grown up always aspiring to be a CEO.”
― Angela Ahrendts
“Everyone in the world should have a trench coat, and there should be a trench coat for everyone in the world. It does not matter your age; it doesn’t matter your gender.”
― Angela Ahrendts
“I am not in favour of quotas. Just put the best person into the job. It is not about gender; it is about experience, leadership and vision.”
― Angela Ahrendts
“You’re going to see relationships with technology across anything that’s brand. I don’t care if that’s in home or what you wear. I just think it’s a new fact of life.”
― Angela Ahrendts
“Just because you’re a luxury brand doesn’t mean you have to have an attitude.”
― Angela Ahrendts
“You know, I think that anything you do at Apple… you feel a tremendous onus. You want to carry on the legacy of what it meant.”
― Angela Ahrendts
“I think when you’re empathetic, you’re putting yourself in somebody else’s shoes, right? It’s not about you.”
― Angela Ahrendts
“I don’t care how advanced technology gets. I don’t think that there’s anything that can replace looking someone in the eyes, touching their hand, you know?”
― Angela Ahrendts
“Trust your instincts and emotions.”
― Angela Ahrendts
“At some point in your career, maybe you, too, have made the life-altering decision to start anew. If so, you know first-hand how exciting, challenging, and sometimes disorienting the first 30, 60, 90 days can be.”
― Angela Ahrendts
“People love to talk about themselves.”
― Angela Ahrendts
“I’ve never gone to the Oscars because I can’t afford another week away. It is not more important than my husband. It is not more important than my kids.”
― Angela Ahrendts
“We cherish right and we cherish left, but more important, we cherish when you are able to use the whole mind that you were born with.”
― Angela Ahrendts
“All I have are my instincts. They’ve never failed me.”
― Angela Ahrendts
“Whether it’s countries or companies, it’s about putting the best person in the job who can unite people and create value.”
― Angela Ahrendts
“What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.”
― Angela Ahrendts
“You have to do what’s best for the brand.”
― Angela Ahrendts
“Great design… you won’t have a business today without great design.”
― Angela Ahrendts
“Online, offline, it’s gotta be the same.”
― Angela Ahrendts
“People talk about the age and positioning of a brand, but hell, it’s not about that. The global language is digital, and we need to speak the language.”
― Angela Ahrendts
“I don’t believe that if you are going to build a long-term, sustainable brand that you can chop up every component part and expect everyone to have a perfect P&L.”
― Angela Ahrendts
“I’m not shy, but I have a job to do. I don’t need the notoriety.”
― Angela Ahrendts
“I don’t believe that you are ever done. Is life ever going to stop and stand still? We have to move as fast as the world is moving.”
― Angela Ahrendts
“We all control our careers. Those choices that you make are so critical.”
― Angela Ahrendts
“I know who I am. I know what I love.”
― Angela Ahrendts
“The more technologically advanced our society becomes, the more we need to go back to the basic fundamentals of human communication.”
― Angela Ahrendts
“The luxury customer is increasingly global and increasingly mobile. Their brand journey is not linear. They might browse online and purchase in store, or vice versa.”
― Angela Ahrendts
“I always say that my job is not to think about today. My job is to look around the corner and feel and see what’s coming, and then warn everybody else.”
― Angela Ahrendts
“Ninety-five percent of the time, I put myself in somebody else’s position – that’s how I live.”
― Angela Ahrendts
“I have always admired the innovation and impact Apple products and services have on people’s lives and hope in some small way I can help contribute to the company’s continued success and leadership in changing the world.”
― Angela Ahrendts
“Just put the best person into the job.”
― Angela Ahrendts
“To any CEO who’s skeptical at all, you have to create a social enterprise today; you have to be totally connected with everyone who touches your brand.”
― Angela Ahrendts
“My father smoked cigars his whole life, and my husband once in a while does. And when he does, it reminds me of my father. It’s a heartwarming thing.”
― Angela Ahrendts
“Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it’s everybody.”
― Angela Ahrendts
“People don’t want to just make stuff. They want to make stuff with purpose.”
― Angela Ahrendts
“We value feeling over knowing, because you can’t prove something that hasn’t been done before.”
― Angela Ahrendts
“At Apple, we believe that people with passion can change the world.”
― Angela Ahrendts
“In an era of social everything, we want to spark possibility and opportunity in the creative arts, in real life, person to person.”
― Angela Ahrendts
“Great design alone isn’t going to yield the results investors are expecting.”
― Angela Ahrendts
“Part of me is very entrepreneurial.”
― Angela Ahrendts
“If I look to any company as a model, it’s Apple. They’re a brilliant design company working to create a lifestyle.”
― Angela Ahrendts
“Technology has given us access to the world and its sea of content, allowing us to never speak to another person if we don’t want to.”
― Angela Ahrendts
“If you can’t control everything, you can’t control anything, not really.”
― Angela Ahrendts
“I have learned to feel my way through life, personally and professionally.”
― Angela Ahrendts
“I’m from a small farm town in Indiana!”
― Angela Ahrendts
“In luxury, ubiquity will kill you – it means you’re not really luxury anymore.”
― Angela Ahrendts
“I was raised in a small town in Indiana and educated at Ball State University.”
― Angela Ahrendts
“It’s not unusual for a luxury company to be born from a single product and then diversify. Louis Vuitton began with luggage, and Gucci with leather goods.”
― Angela Ahrendts
“When I became the CEO of Burberry in July 2006, luxury was one of the fastest-growing sectors in the world.”
― Angela Ahrendts
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