“I always loved aesthetics. Not particularly fashion, but an idea of beauty.”
― Miuccia Prada
“The only way to do something in depth is to work hard.”
― Miuccia Prada
“When I design and wonder what the point is, I think of someone having a bad time in their life. Maybe they are sad and they wake up and put on something I have made and it makes them feel just a bit better. So, in that sense, fashion is a little help in the life of a person. But only a little.”
― Miuccia Prada
“When I was younger, shopping helped me discover many new places and many new things.”
― Miuccia Prada
“I would say there is no Prada woman. I’m interested in women in general. I don’t have any kind of preference.”
― Miuccia Prada
“What you wear is how you present yourself to the world, especially today when human contacts go so fast. Fashion is instant language.”
― Miuccia Prada
“The moment you start being in love with what you’re doing, and thinking it’s beautiful or rich, then you’re in danger.”
― Miuccia Prada
“Daring to wear something different takes effort.”
― Miuccia Prada
“If you ask, do you like strong men or weak men, I’d say, I like who I like.”
― Miuccia Prada
“What interests me most is when a work of art is no longer just an object, but also touches reality and life.”
― Miuccia Prada
“I want to make clothes that are beautiful of course, but also clothes that are interesting and considered and intelligent and not out of place.”
― Miuccia Prada
“I hate the idea that you shouldn’t wear something just because you’re a certain age.”
― Miuccia Prada
“It’s horrible when people are only interested in buying labels, because it doesn’t bring them the happiness they think it will.”
― Miuccia Prada
“I wanted to try to push some freedom into the men’s clothes.”
― Miuccia Prada
“I do what I think is right.”
― Miuccia Prada
“I’m not interested in how people dress.”
― Miuccia Prada
“The process of a date, I think, is terrible. Horrible. Because everything is banal and predicted.”
― Miuccia Prada
“I just hate talking about myself.”
― Miuccia Prada
“I once tried to make lace – which has been a great obsession of women – unsexy. And I achieved it.”
― Miuccia Prada
“For me, art is about learning and about living with people. It’s alive.”
― Miuccia Prada
“I always believe in doing new things and using new materials that I have never used or that I didn’t like for a long time.”
― Miuccia Prada
“I love clothes. Maybe I can say I don’t love fashion, but I love clothes completely.”
― Miuccia Prada
“You have to always work against what you did before, and even against your taste.”
― Miuccia Prada
“I like the irony in my work.”
― Miuccia Prada
“Every day I’m thinking about change.”
― Miuccia Prada
“You want to be understood by the sophisticated few but you also have to be more loud somehow, otherwise your message doesn’t go through.”
― Miuccia Prada
“I am interested in communicating with the world by selling to many people.”
― Miuccia Prada
“I’ve always been shy.”
― Miuccia Prada
“I was a communist, but being left-wing was fashionable. I was no different from thousands of middle-class kids.”
― Miuccia Prada
“Nostalgia is a very complicated subject for me. I’m attracted by nostalgia but I refuse it intellectually.”
― Miuccia Prada
“Now, I’m not saying I’m fashionable, but there are sociological interests that matter to me, things that are theoretical, political, intellectual and also concerned with vanity and beauty that we all think about but that I try to mix up and translate into fashion.”
― Miuccia Prada
“Usually my ideas come from what I don’t want to do, or what I find is old.”
― Miuccia Prada
“I don’t believe that anyone is not bothered by critics. I think that everybody cares.”
― Miuccia Prada
“Before I had kids, I was out every night of the week.”
― Miuccia Prada
“I have to say that my husband and my children are so tough, there really is no space for pretension.”
― Miuccia Prada
“Everybody knows that I don’t have a muse. I’m not interested in that.”
― Miuccia Prada
“Basically I’m trying to make men more sensitive and women stronger.”
― Miuccia Prada
“For me, it’s important to anticipate where fashion is heading.”
― Miuccia Prada
“Fashion fosters cliches of beauty, but I want to tear them apart.”
― Miuccia Prada
“My learning process is by eye alone; it’s not at all scientific.”
― Miuccia Prada
“One’s life and passion may be elsewhere, but New York is where you prove if what you think in theory makes sense in life.”
― Miuccia Prada
“Many of us grew up with a kind of puritanism against shopping. But shopping can be much more than how it is cast. If you are bored or you have problems, it can be a way of lifting your spirits, by doing something light and superficial. Why not?”
― Miuccia Prada
“My parents were truly severe.”
― Miuccia Prada
“I was a feminist in the Sixties, and can you imagine? The worst thing I could have done was to be in fashion. It was the most uncomfortable position.”
― Miuccia Prada
“I had no fun. My family was too serious.”
― Miuccia Prada
“What people sometimes interpret as quirky is my attempt to subvert the concept of luxury by introducing elements that are considered ordinary or commonplace.”
― Miuccia Prada
“I always wanted to be different. I always wanted to be first.”
― Miuccia Prada
“In Europe the world of fashion is too conservative, very eighties.”
― Miuccia Prada
“Women often don’t want to admit that they like fashion. And yet fashion enthralls everyone, from the taxi driver to the mega-intellectual. I have often asked myself why this is. I don’t know the answer.”
― Miuccia Prada
“Talking about the democratization of fashion is just one of the many trite things people say these days.”
― Miuccia Prada
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