“Looking into the camera creates a special eye and soul contact.”
― Chiara Ferragni
“Don’t think too much. The best pictures come naturally.”
― Chiara Ferragni
“My style changes every day. I would say its casual chic.”
― Chiara Ferragni
“Personality for me is the strongest statement.”
― Chiara Ferragni
“This mix of willingness and passion made me the businesswoman I am now.”
― Chiara Ferragni
“Take risks and try new things.”
― Chiara Ferragni
“Years and years ago, I was obsessed with these Pamela Love necklaces, and they had a claw, like an eagle claw, which was silver. Then I found one on this random website. I thought it was a fake claw, and when it arrived, it was a real one, cut off from the animal! It came to my house, and it was disgusting; it was a chicken claw or something.”
― Chiara Ferragni
“I think you should always have a big team behind you if you are a big brand because it makes you think big.”
― Chiara Ferragni
“Be patient – if something is supposed to happen, it’s going to happen. Whenever I’ve tried to force things, they didn’t go right.”
― Chiara Ferragni
“I like to wear boots with skirts or mini-dresses, or jeans with sneakers and jumpers, leather jackets, or a rain coat.”
― Chiara Ferragni
“During the fashion month, I have a very busy schedule and not much time to dedicate to my hair, but I cannot neglect it if I want to maintain it healthy and always perfect. Taking care of it with the right products while keeping it healthy allows me to wear strong and shiny hair even without having to avoid experimenting new styles and looks.”
― Chiara Ferragni
“I’ve always been into shoes and bags.”
― Chiara Ferragni
“I bought a Cartier nail bracelet to celebrate the fifth anniversary of my blog. It’s an investment piece, but it’s simple enough to wear every day, and it’s something that will last forever.”
― Chiara Ferragni
“When it comes to exercise, it’s really hard for me to have a weekly routine because my schedule changes daily. But I try to go jogging as much as possible – when I’m in L.A., I do it every day.”
― Chiara Ferragni
“I have always used Pantene hair products since I was a child, since I was 9 or 10 years old when I began to shampoo and condition my hair. I have also always been ‘obsessed’ with the brand’s beautiful ad campaigns.”
― Chiara Ferragni
“For makeup, I prefer to keep it simple for the daytime.”
― Chiara Ferragni
“Some loved me, some hated me – but they all followed me.”
― Chiara Ferragni
“When it comes to anything you want to do in your life, you have to be passionate. Success may come, but in the end, the most important thing is that you are doing what you really want to do.”
― Chiara Ferragni
“Nowadays, you don’t need to live in a fashion capital of the world, have lots of money, or be able to shop during certain hours. With online retail, it’s possible to browse and shop for fashion anytime of the day, from pretty much anywhere.”
― Chiara Ferragni
“My favourite leather jackets are timeless.”
― Chiara Ferragni
“If I’m on a flight for more than 14 hours, I will do this Fresh face mask on the plane. I don’t care how silly it looks; it saves my skin from drying out.”
― Chiara Ferragni
“The only rule I have is to be as authentic and spontaneous as possible. I would never wear something I don’t feel comfortable in.”
― Chiara Ferragni
“I was at lunch with some friends one day, and we looked down at our table – blond pasta, blond pizza – and then someone joked, ‘Blonde salad,’ and it stuck.”
― Chiara Ferragni
“Express yourself. Tell us who you are. If you would never wear pearls in real life, don’t wear them when you get married.”
― Chiara Ferragni
“I believe that if I wasn’t born in this technological and ‘social media’ era, I would have found another way to express myself.”
― Chiara Ferragni
“For me, being Italian, I love pizza. Particularly from Naples. I am obsessed.”
― Chiara Ferragni
“The Blonde Salad never stops!”
― Chiara Ferragni
“I love hats, especially when you have bad hair days.”
― Chiara Ferragni
“I don’t do dishes, and I don’t cook, either! Everything else, I can do!”
― Chiara Ferragni
“I could have been like so many other bloggers or ‘influencers’ who just have their agent and are more like celebrities, but I’ve never wanted it to be only like that. Of course, I still want that part in my life, but I also wanted to create a brand.”
― Chiara Ferragni
“Of course, you decide which story you want to tell. For me, it’s been very authentic, so sometimes I’m super happy, and I post four pictures one after the other; sometimes I’m busy, and I don’t. Sometimes I’m sad, and I post a sad picture.”
― Chiara Ferragni
“As long as you’re ahead of a trend, I think you’re going to be fine. You really have to have a multitasking mind that can switch from one thing to the other easily without too much focus on, ‘Oh, I’m going to Instagram my life.’”
― Chiara Ferragni
“In a few years, we might not still be into Instagram, but hopefully I’ll be into the next thing and have fun do it.”
― Chiara Ferragni
“I change my beauty routine every six months, but I make sure to use products that are light and gentle.”
― Chiara Ferragni
“I strongly prefer to keep my hair loose and wavy, leaving it as natural as possible.”
― Chiara Ferragni
“Growing up, I always liked Catwoman and Superman; they inspired me.”
― Chiara Ferragni
“My secret has always been to be true to myself.”
― Chiara Ferragni
“I’ve never tried too hard.”
― Chiara Ferragni
“My intention was to create something that people loved to look at and they could find inspiration from, and that was it.”
― Chiara Ferragni
“After my first fashion week, there were so many brands approaching us, and we said ‘No’ 90 per cent of the time. We didn’t care about making a lot of money – it seemed so short term. We’ve always wanted to create something bigger.”
― Chiara Ferragni
“It’s bizarre to say all bloggers are sellouts.”
― Chiara Ferragni
“When someone calls me a blogger, I think, ‘That’s one of the things I used to do.’ I’m a creative director for my shoe brand; I’m the editor-in-chief of ‘The Blonde Salad,’ which is a website and not just a blog anymore.”
― Chiara Ferragni
“What could be a better recipe than mixing fashion and food?”
― Chiara Ferragni
“Everybody would like to be on the cover of ‘Vogue.’”
― Chiara Ferragni
“I was so proud of my team and myself for changing the rules of the fashion industry.”
― Chiara Ferragni
“There isn’t that disconnect between the fashion industry and people now – you can be a trendsetter even if you don’t go to shows. The industry isn’t as snobbish as it used to be.”
― Chiara Ferragni
“I love Europe even though I’m based in the U.S.”
― Chiara Ferragni
“I never liked the idea of taking a photo just for yourself – I think everything is better when shared.”
― Chiara Ferragni
“You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.”
― Chiara Ferragni
“Since I was a young girl, I always wanted to pursue law studies. I would have never imagined that my career would have taken a complete different route.”
― Chiara Ferragni
“I used to share my everyday life on the first social media platforms, and I had a pretty big following.”
― Chiara Ferragni
“I’ve always been obsessed by shoes as one of the main accessory of my outfit, from the classic styles to the more eccentric and of every range of price.”
― Chiara Ferragni
“I have a bit of an obsession with eyes and always want to use them.”
― Chiara Ferragni
“When I started, I didn’t have any idea of production or how things worked in footwear.”
― Chiara Ferragni
“I’ve never done fashion school or anything like that. But I have good instincts.”
― Chiara Ferragni
“If you really want to follow me and know what I’m doing, it’s Instagram. You know which city I’m in and what I’m doing. It’s almost in real time.”
― Chiara Ferragni
“If I want to shoot my daily look, I just put it on Instagram – not on the Web site.”
― Chiara Ferragni
“I don’t follow other fashion blogs, but I do follow other fashionistas on Instagram. Many of them are my friends; it’s really cool: they can inspire me, and they’re also my friends. I also look for inspiration in the street; there are so many fashionable women walking around.”
― Chiara Ferragni
“After moving to L.A., I’ve started to appreciate the relaxed American look.”
― Chiara Ferragni
“I’m a huge fan of the ’70s. I’m obsessed with the music of that time.”
― Chiara Ferragni
“I love white T-shirts as much as I love black. I often wear total black. It’s my favourite.”
― Chiara Ferragni
“I’m happy with all of my past outfits, as they have felt right at the time, and your style always evolves.”
― Chiara Ferragni
“At the beginning of my career, it was really difficult for my family to understand what I was working on, but they supported me anyway and gave me the best advice, which was to always be myself.”
― Chiara Ferragni
“I have five tattoos.”
― Chiara Ferragni
“I’ve always been a huge fan of beauty.”
― Chiara Ferragni
“I love makeup so much, but I’m very bad at doing my own makeup. Italian girls don’t wear very much, so when I do put on makeup it’s just very, very natural.”
― Chiara Ferragni
“I’m definitely more of a makeup person than a skincare person. I’d love someone to teach me exactly what to do with my skin, but then again, I am also lazy.”
― Chiara Ferragni
“When I started my blog, I wanted it to be like my house – my own little place that anyone could come to.”
― Chiara Ferragni
“Americans have a casual vibe that I love so much.”
― Chiara Ferragni
“I’m from Italy, but when I’m in L.A., I dress a little bit rock and roll.”
― Chiara Ferragni
“I wear a Chanel backpack most of the time, and my Louis Vuitton Keepall duffel is my go-to carry-on.”
― Chiara Ferragni
“The first thing that inspires me is my mood, but I take inspiration from a lot of things: a rock song, a romantic movie or a specific lifestyle, like 1960s London and, of course, Italian ‘dolce vita!’”
― Chiara Ferragni
“My style evolves day by day; I love change.”
― Chiara Ferragni
“I think London is one of the best cities to shop in.”
― Chiara Ferragni
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