“My job is to make sure a client doesn’t have any ‘what if’s – to make sure, when you look back, you don’t say, ‘What if I had done this? What if I had done that?’”
― Scooter Braun
“I enjoy difficult tasks. What’s hard is finding the people to do them and finding a team to actually enjoy success. That is the real challenge of success.”
― Scooter Braun
“I had very big lips growing up, so my brother started to call me Scooter Fish because he decided a scooter fish has big lips.”
― Scooter Braun
“Balance in general is difficult, but I refuse to go through life and just have work and not have good balance. I want to be an example, not only to my own children but also to artists and other entrepreneurs, that you can be a workaholic and also be a good husband and good father.”
― Scooter Braun
“I’m a 34-year-old man who calls himself Scooter. That describes the vibe.”
― Scooter Braun
“My company motto is ‘Inspire the world to try.’”
― Scooter Braun
“The only real failure is giving up.”
― Scooter Braun
“I want to show that you can be a successful entertainment executive, be a good husband, be a good father, be a good friend, be down to earth, be a good person, and give back. If I can push that message out there into the world and pass it on to my son, then I’m OK.”
― Scooter Braun
“What is now commonplace was once not, and I think that’s a testament to what it means to really break the mold and push the limits.”
― Scooter Braun
“If you really love someone, you push them.”
― Scooter Braun
“We aren’t made to be worshipped as humans. I think that is why we see so many great artists crumble, because as humans, we are made to serve each other.”
― Scooter Braun
“Justin Bieber was born with the Superman powers. He could sing, he could dance, he could play instruments. I wasn’t born with those gifts, so I had to become a different kind of superhero… I’m a normal Joe. But, with a lot of effort, I’ve got a shot at being Bruce Wayne.”
― Scooter Braun
“If you watch Justin’s early videos, I never let him say, ‘My name is Justin Bieber,’ and then start singing – he always just sang. And the reason I did that was I wanted you to feel like you were in the room. Or maybe you were seeing something you weren’t supposed to see.”
― Scooter Braun
“I believe in karma.”
― Scooter Braun
“If you really love someone, you can’t be angry if they don’t love you the same way. You got to just love them because you love them, not because you’re expecting anything back in return.”
― Scooter Braun
“A lot of times in this business, we forget that we’re surrounded by a lot of really good people.”
― Scooter Braun
“I’ve had an amazing run in my career. It could end tomorrow. I have artists who love me, and I love them, but they could call me tomorrow and say, ‘I don’t wanna work with you.’”
― Scooter Braun
“If that day come, and artists I’ve had incredible runs with just break my heart one day, you know what? I still got to do stuff that was actually really incredible. When that day comes, I’ll deal with it. Until then, I’ll be grateful for today.”
― Scooter Braun
“If you’re not going to do it to the best of your ability, then don’t do it at all.”
― Scooter Braun
“If it’s achievable, there’s no excuse why you shouldn’t be doing it.”
― Scooter Braun
“I got offered a bunch of reality show stuff, but I didn’t want to be known for that, so I turned it all down.”
― Scooter Braun
“My gut is my No. 1 asset. I also like to draw from a lot of people, and I ask a lot of questions. I’ll literally show my ideas to 500 different people and get their opinions, and, in the end, after digesting all their opinions, I just trust my gut.”
― Scooter Braun
“My brother and I made a pact that every deal we do has to have a charitable component; otherwise, we don’t do it.”
― Scooter Braun
“I don’t want anyone who is Muslim not to be able to dream that they can be President of the United States, and I don’t want any of my friends, regardless of their orientation, thinking they are less of a citizen.”
― Scooter Braun
“None of us are made to be worshipped, and when we take that in, we get sick.”
― Scooter Braun
“My job is making irrational people do rational things.”
― Scooter Braun
“When I was 25, I had risked everything to launch Justin Bieber and was a couple months away from losing everything.”
― Scooter Braun
“My grandfather died when I was 14, and he was in Bergen-Belsen and Dachau. So be grateful for your life because nothing is guaranteed. Everything could literally be taken away from you tomorrow.”
― Scooter Braun
“Sometimes the only way to realize what a foolish purchase is is to make one.”
― Scooter Braun
“What I do for a living is so high-risk that I try to make sure my portfolio is as conservative as possible.”
― Scooter Braun
“I think the reason why people loved ‘Jem’ in the ’80s was because it kind of gave them this story of a place to fit in. It’s about finding your place.”
― Scooter Braun
“I’m having fun, and I’m waking up every morning and my staff is waking up every morning looking at each other and saying, ‘What can we do today that would be really cool?’ I cannot complain about my life.”
― Scooter Braun
“I’m a camp counselor for pop stars.”
― Scooter Braun
“The really great brands live on this idea of bringing something that’s truly authentic – and then building around that. It’s not about trying to be something as much as it being who you are in the best light possible.”
― Scooter Braun
“People like to shy away from comparisons. Personally, I think that’s a mistake. Comparisons can be good. People like to compartmentalize things within their own heads, and helping them do that can actually be a positive thing for the brand you’re trying to build.”
― Scooter Braun
“What has now become conventional in terms of digital marketing and the discovery of new talent was once very unconventional – and people forget that.”
― Scooter Braun
“I think people will always like intelligent TV.”
― Scooter Braun
“The moment our youth succeed, we try to figure out how to tear them down.”
― Scooter Braun
“I looked at Robert Downey, Jr. and all these people – when you ask for redemption, people will give it to you. But if you’re the boy who cried wolf, they’ll destroy you.”
― Scooter Braun
“I said ‘no’ nine times when Kanye asked me to work with him because I liked being friends with him. Then he put me in a position where I couldn’t say no: He just told everyone I was his manager.”
― Scooter Braun
“Kanye’s the best listener I’ve ever worked with. If I interrupt Kanye, every single time, he’ll wait for me to finish before speaking. It’s a running joke – sometimes I interrupt him just to see. And he always goes, ‘No, no, finish. I want to hear what you have to say.’”
― Scooter Braun
“I learned that you have a responsibility to do things when you can.”
― Scooter Braun
“I think ‘manager’ is a stupid word.”
― Scooter Braun
“I love the creative process – brainstorming and coming up with campaigns.”
― Scooter Braun
“I love collaborating with other really smart, incredible people.”
― Scooter Braun
“For me, the most fun times in this office are when we’re listening to music. That’s what you signed up for, not to just make deals.”
― Scooter Braun
“David Geffen was a Bruce Wayne to me. He was extraordinary, but at the same time, his talents were something that I could dream of and could fathom.”
― Scooter Braun
“I don’t think you’re selling out by allowing the masses to love your art. The only curse is that, when you get so big, sometimes people forget to look at the music.”
― Scooter Braun
“What you see is what you get with me.”
― Scooter Braun
“I want to build an asset-driven business, and I want to make my clients a part of everything I’m doing. Go into the branding business, consumer products, food, apparel. We need to expand in those places.”
― Scooter Braun
“The biggest pieces of my business are not public. Maybe I’ll tell all the details when I’m 50 or 60.”
― Scooter Braun
“I think people got this idea that I wanted to be a star. Managers of the past don’t have any kind of public persona – it’s all about the fame of the artist. I really don’t want to be a star. I just want to have a platform.”
― Scooter Braun
“If my ambition was to stay a manager the rest of my life, then I’d probably follow what people think managers are supposed to be like, but my ambition was never to be a manager.”
― Scooter Braun
“Hatred will never win.”
― Scooter Braun
“There are a lot of great albums that take a year to connect.”
― Scooter Braun
“I never like to talk about things until we’re already successful. The moment you announce what you’re thinking about doing, you’ve already created a ticking time bomb.”
― Scooter Braun
“Where I’ve been able to be successful in our company’s path is the fact that people think that we kill it, because they don’t see our failures. Because we don’t talk about them.”
― Scooter Braun
“I think only Kanye can truly understand Kanye.”
― Scooter Braun
“I was raised by an empowered woman. I married an empowered woman.”
― Scooter Braun
“I believe we have a higher responsibility to each other.”
― Scooter Braun
“My wife deals with real problems. My problems aren’t problems – they’re inconveniences.”
― Scooter Braun
“There were 10 to 12 years where I averaged two to three hours of sleep a night. There were times when I didn’t go to sleep for two days, but I’d usually crash one Sunday a month for 16 to 18 straight hours, and then I’d be rejuvenated.”
― Scooter Braun
“I have a rule where once a week I have a date night with my wife, and that’s the time when I put my phone away and have calls forwarded to my assistant in case of emergency.”
― Scooter Braun
“I surround myself with incredible, capable people, and the beautiful part about the artists I’ve chosen to work with, and the artists that have chosen to work with me, is that we share the same family values.”
― Scooter Braun
“If you can help someone become a good young woman or a good young man, they have a better chance of surviving in this business.”
― Scooter Braun
“Asher Roth lived on my couch for six months to build up a following. With Justin Bieber, I moved him and his mother to a town house a block away from me.”
― Scooter Braun
“As a music industry, if we remain in competition, then we die. We have to understand that we’re all in this together. Collaboration and synergy, it’s one of the most important things out there.”
― Scooter Braun
“Ludacris is one of the best people in the world, and I’ve known him since I was 19 years old.”
― Scooter Braun
“The only way you’ll find out something is to fail because you only need one success to be successful.”
― Scooter Braun
“I don’t know if I’m going to be a manager forever. I don’t know if I’m going to be producing films or television shows.”
― Scooter Braun
“At 22 years old, I tattooed ‘family’ on my wrist to not lose sight of my true goal.”
― Scooter Braun
“My circle includes some of the most influential people in the world. They all occasionally suffer from depression. Our DNA is built to serve and interact, not be worshipped.”
― Scooter Braun
“I think caring as much as we do has been our greatest asset and really allowed us to build such a great company. It might not be conventional, but that’s the way I’d rather live my life.”
― Scooter Braun
“People told me I was nuts when I went to sign an act from YouTube – and now, that’s one of the most conventional things you can do as an agent or manager.”
― Scooter Braun
“When I look at acts, I look at the worldwide potential. And what travels wide is melody.”
― Scooter Braun
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